Alice is the biggest healthtech startup in Brazil and it's brand should be built to last forever. As a health business, the brand identity should deal with some signs already recognized by the entire world and at the same time, have it's own personality and strengths. The idea to solve this problem was to turn health into a lifestyle. Our job was to make health cool and different from what everyone have already seen. Alice's brand is colorful, powerful and aggressive. It's visuals are pop, fun and make usage of a lot of unexpected illustrations and layouts.
Info
Alice Design team: Paulo Madeira, André Serante, Luiza Formagin, Caio Rossini, Amanda Elyss and Beatriz Dorea
Ilustrations: Salsicha.co
My role: Concept, graphic design, art direction, design guidelines
Year: 2022
Info
Alice Design team: Paulo Madeira, André Serante, Luiza Formagin, Caio Rossini, Amanda Elyss and Beatriz Dorea
Ilustrations: Salsicha.co
My role: Concept, graphic design, art direction, design guidelines
Year: 2022
